Runs With Mascara: First Steps

Wednesday, June 1, 2011

First Steps

Our first official Runs with Mascara endorsement letter went out yesterday to blinc.

Unlikely company to approach first? No way! This isn't your sophomore year Marketing 101 class. This is free flow, fluid, marketing by how we feel when we're outdoors. When we're sweating and laughing and crying and pushing our limits all in the name of adventure and fun.

Stay tuned for updates on a response or look for Runs With Mascara in the next viral video craze: 2 girls in running skirts and big, campy, glammy lashes charging up Marincello.

No comments:

Post a Comment

About Runs with Mascara

Who is Team Runs with Mascara?

Runs with Mascara is Dana Katz and Samantha Pinney - training partners and friends for the past 3 years; adventurers with a flair for musicals and running skirts, and a generous respect for looking good when sweating hard. While they’ve had many adventures across the West, one of their more epic spans was a week they spent racing from the Bizz Johnson trail marathon in northern California to rappeling in Arches National Park, to biking the White Rim Trail in southern Utah to running the Moab Half Marathon. This is their first race endeavor as a team under the name RWM.

Samantha Pinney overcame the malls of her New Jersey youth for an obsession with the outdoors that carries her from skiing to ultra running to outrigger canoeing and whatever adventures she can find. She can’t imagine life without running skirts, flip flops or beanies and wields a kettle ball as deftly as she does a mascara wand. She competed in the 2010 Crossfit Team Games, has multiple top 10 finishes to her name but can’t throw a softball to save her life. She’d like to be a better surfer.

Dana Katz is a recovering triathlete and cyclocross racer turned ultrarunner. She eats hills for breakfast that she doctors with homemade concoctions of flaxseed and ginger granola in her ongoing quest to create ridiculously healthy and delicious meals. Dana is a globetrotter who in a recent span ran a ½ marathon in Brazil, a trail run in Sweden, a marathon in northern California and a harried loop amongst the monuments of Washington D.C. before boarding a plane. She doesn’t leave home without her running skirt and snacks. Don’t let Dana’s easy-going, amicable personality fool you: she trains like a warrior and competes with a vengeance.